Our story
Every owner-operator we talked to was a great driver running a business blind. They knew the road cold — but their real cost per mile, their true profit on a load, where their fuel money actually went? That lived in scattered notes, half-finished spreadsheets, and a shoebox of crumpled receipts.
PUPA — named for the chrysalis stage, where the hard, hidden work becomes something better — turns that daily grind into numbers you control. Today's struggle. Tomorrow's beauty.
What we believe
Know your numbers
You can't run a profitable business on a gut feeling. Every load, mile and dollar should be clear before you commit.
Protect the driver
Sketchy brokers and lost detention hours cost real money. The app should have your back before it costs you.
Less busywork
Snap a receipt, paste a load, tap once. Software should do the typing so you can keep driving.
Never drive alone
Drivers look out for drivers. Real-time road, fuel and scale intel from the people running near you.
Where we are
PUPA Trucking Inc. is a small, independent team based in Austin, Texas. We're not a megacarrier and we don't sell your data — we build tools we'd want in our own cab. Got an idea or a problem we should solve? Tell us.